Zhejiang native settles into niche serving advertising, design needs of Chinese businesses.

Hailing from Qingtian, a county in East China's Zhejiang province, Ning Naixin, director of China Super Scope Media Limited, a branding, graphics and advertising services provider, had visited many countries before choosing to settle down in Kenya in 2015.

Ning's first step into business was in Yugoslavia, where he went with several other Chinese in 1999. He had been engaged in the wholesale clothing business for 10 years, which provided an early accumulation of capital. As the economy in that country went sluggish and the business environment worsened, he decided to leave in 2008.

He spent that whole year looking for a place to set up a new business. He went to Dubai, the trading capital of the Middle East and North Africa, then to Iran as well as other European countries. But none were satisfactory for new business.

Employees of China Super Scope Media Limited work at a photo printer. The company is a branding, graphics and advertising services provider in Kenya. Bao Lianrong / For China Daily

Then he began to cast his eyes on sub-Saharan Africa, where he had some friends working in Malawi. They offered their recommendations, and after evaluating the business environment, Ning decided make the shift there in 2009.

Earlier, Ning had developed friendships with people in the advertising sector. He brought some of them to Malawi and set up a company in which he held the majority share.