A press conference for the annual autumn shopping festival of Zhejiang is held in Hangzhou, capital of the province, on Sept 3. [Photo provided to chinadaily.com.cn]

Zhejiang province will hold its annual autumn shopping festival from September to November in a bid to boost local consumption, according to a press conference held in Hangzhou, capital of the province, on Sept 3.

Officials said this year's festival will be different than previous years in many respects.

It will be the first time that the festival is jointly hosted by the provincial commerce department, provincial publicity department, provincial department for agriculture and rural affairs, provincial department for culture and tourism, provincial health commission and provincial sports bureau.

More than 40 industries will be represented, including film, catering, auto, sports, and health, to showcase the achievements that Zhejiang has made in boosting consumption over the past seven decades.

Around 700 consumption promotion activities will be held over the three-month period.

For the first time, the festival will include a variety of exhibitions, such as a smart life exhibition, a movie poster exhibition, a clock exhibition and a sports exhibition, at the Hangzhou International Expo Center. A preview of the festival will also be produced and played in 120 cinemas throughout the province.

The launch ceremony for the festival will be held at the center on Sept 12. 

An upgraded 2,000-meter-long pedestrian street, housing 1,300 domestic and international brands, will open to consumers on Sept 27, offering up a series of activities in celebration of the National Day holiday.