A woman shows a Lishui Shangeng product in Lishui, Zhejiang province. As a pioneering pilot zone based on realizing the value of ecological products, Lishui built a regional public brand, Lishui Shangeng. [Photo by Xiao Da/chinadaily.com.cn]

The photo shows stores selling Lishui Shangeng products. They are divided according to regions in Lishui. The Lishui Shangeng brand continues to increase the added value of local agricultural products in each district and county in Lishui. [Photo by Xiao Da/chinadaily.com.cn]

A counter selling mushroom products from Lishui's Qingyuan county. [Photo by Xiao Da/chinadaily.com.cn]