A pink cabriolet down the street in Beixiazhu village, Yiwu, Zhejiang province. Quite a few young people get rich via live streaming. [Photo by Yang Yifan/China Daily]

Tens of thousands of live-streaming practitioners gather here in the village who are sensitive to business trend, and their acute sense for the upcoming trending hot-sellers is cemented by their collaboration that has produce a synergy effect. The smart merchant from the supply chain can quickly integrate factory capacity according to market demand, and maximize the scale effect of particular products with the best cost advantage. A number of third-party technology companies are also chipping in. They take advantage of AI, big data resources to excavate and analyze user behaviors to hunter down hot-selling potentials.

Any hot-selling items had a prelude before it becomes popular on the internet. These products must have been verified in niche markets. For example, the popular "cat claw cup" did not become an internet sensation until a swarm of comments followed when the video clip went viral and merchants with keen senses immediately found that there were no such products on the market. The next week saw 300,000 such units on the market.