A female anchor sells T-shirts in her warehouse. [Photo by Yang Yifan/China Daily]

Some of the top performers can transform their marketing talent into profits by earning more than 2 million yuan ($280,580) a year, and grassroots web anchors are hoping to achieve their "great leap". But it's easy to be an underdog with a chip on your shoulder, it's much harder to meet expectations when you expect greatness.

According to the State Post Bureau, in the first half of 2019, Yiwu ranked second with a total of 2.364 billion pieces of express delivery after Guangzhou's 2.926 billion, and significantly exceeded the third place of Shenzhen's 1.877 billion. The Yiwu municipal government and Alibaba formally signed an eWTP strategic cooperation agreement last year to jointly incubate a new trade model.