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Alibaba the second most valuable retail brand in 2020

(chinadaily.com.cn) Updated : 2020-06-10

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A logo of Alibaba Group is seen at the company's headquarters in Hangzhou, Zhejiang province on Nov 18, 2019. [Photo/Agencies]

The total value of this year's BrandZ Top 75 Most Valuable Global Retail Brands has reached $1.5 trillion, with Amazon growing its value by 32 percent to $415.9 billion to remain the world's most valuable retail brand, according to a recent report by WPP and Kantar.

The list covers luxury, apparel, retail and fast-food brands around the world. Alibaba (second), JD.com (13th), Pinduoduo (26th) and Suning.com (58th) are the four Chinese companies on the list.

Alibaba Group ranks second with a brand value of $152.53 billion.