Kong Jingwen, director of the brand management department of Lishui Agricultural Investment and Development Co Ltd, reveals that in 2020, the annual sales revenue of Lishui Shangeng-branded products is expected to exceed 10 billion yuan. [Photo by Xiao Da/chinadaily.com.cn]

Zhejiang province recently launched a comprehensive rural reform project to promote rural revitalization. Fifteen counties and districts were selected to carry out the project, and each will receive a maximum subsidy of 60 million yuan ($8.49 million). 

The fifteen places are Lin’an district and Jiande (a county-level city) in Hangzhou, Haiyan county in Jiaxing, Deqing and Changxing counties in Huzhou, Keqiao and Shangyu districts in Shaoxing, Wuyi and Pan’an counties in Jinhua, Kecheng district in Quzhou, Dinghai district in Zhoushan, Jiaojiang district and Yuhuan (a county-level city) in Taizhou, and Qingtian and Songyang counties in Lishui.

The province aims to use the project to develop several model rural revitalization villages within two years.

Major tasks include deepening reforms on rural property rights to optimize resource allocation, promoting diverse eco-friendly rural industries, expanding the rural collective economy, improving the natural environment, enhancing the rural governance system, and increasing farmers’ incomes.