An aerial view of a person standing amid red lanterns in Xianju county of Taizhou, Zhejiang province. [Photo/VCG]

In Qiushan town of Xianju county of Taizhou, Zhejiang province, the red lantern is much more than just a decoration.

Red lantern production has become a pillar industry in the area, as local officials, villagers and cooperatives have been working tirelessly over the past several years.