Cartoon works exhibited and sold during the festival. [Photo provided to China Daily]

More than 800 franchises from various producers and over 100 companies will gather for the festival's most highlighted business sector, the International Animation & Game Business Conference, with contract negotiations estimated to reach about 1,500 rounds. Meanwhile, more than 670 business meetings will take place online, drawing participants from 42 countries and regions.

A highlight of the festival, its master class, has set an all-women program and includes invitations to three influential female animation insiders to share their views about the industry.