Cao Xudong, deputy general manager of NingShing Ubay, said the company's import business witnessed robust growth from January to October by virtue of online and offline marketing efforts.

A booth featuring Laowaitan, or the Old Bund, has also been erected at the expo. Laowaitan is a commercial street in downtown Ningbo and is in the running to be named a national-level pedestrian street.

Some intangible cultural heritages, including Yongju Opera, are being showcased at the event, offering attendees a glimpse of the city’s profound culture and history.

The coming five days will also see the signing of a series of investment and procurement deals between Ningbo and countries involved in the Belt and Road Initiative.