New Yuanmingyuan scenic area at Hengdian World Studios reproduces 84 percent of the original Old Summer Palace, also known as Yuanmingyuan. [Photo/VCG]

The China Hengdian Cultural Relics and Art Market opened in the New Yuanmingyuan scenic area at Hengdian World Studios, the world's largest film and TV drama shooting base, in Hengdian town, Dongyang city, Zhejiang on Nov 13.

The market, founded by privately-owned conglomerate Hengdian Group, which runs Hengdian World Studios, will engage in the display, transaction, auction, authentication, evaluation, training, processing, and customization of cultural relics and artifacts.

The main area of the market is the sales exhibition area for jade ware, porcelain, paintings, calligraphy works, and other artworks, which are dispersed throughout a total of 300 rooms.

"The China Hengdian Cultural Relics and Art Market was established to showcase private collections of artifacts that represent Chinese civilization and evoke a sense of cultural identity and patriotism," said Xu Wenrong, the 86-year-old founder of Hengdian Group, at a press conference held in Hengdian on Nov 12.

New Yuanmingyuan scenic area, where the market is located, is a full-size replica of Beijing's Old Summer Palace, also known as Yuanmingyuan. The palace, which was used by emperors of the Qing Dynasty (1644-1911), became a ruin after Anglo-French troops ransacked and burned it in the Second Opium War in 1860.