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Dafeng Industrial Co Ltd: the unsung hero of China's cultural events

chinadaily.com.cn| Updated: September 28, 2022 L M S

Back in February, spectators around the world watched a large metal snowflake lift a torch - kicking off the Beijing 2022 Games. But this minutes-long spectacle took months of planning and the combined efforts of hundreds of individuals to pull off.

Athletes, singers, dancers, and actors are always centerstage, but most people don't realize the efforts that goes into the lighting, sound, acoustics, and staging for such events. Enter Dafeng Industrial Co Ltd, the unsung hero of China's cultural events. Based in Ningbo, the company provides a wide range of services for a wide variety of industries in China and internationally, including digital art technology, staging, sound, and lighting. The company played a role in the Beijing Olympics, 2016 G20 Hangzhou summit, the upcoming Hangzhou Asian Games, and countless shows and sporting competitions. If you are watching a show or competition or taking a high-speed train in China, you most likely have witnessed elements of their work or are sitting on a chair they produced.

The next time you attend a sporting event or theatrical performance, we encourage you to sit back, relax, and marvel at the work of these unsung heroes.

Sabrina Valles, marketing director of Win-Some Trading Co