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Xiaoen Electronic: Strong reputation helps crack new market

chinadaily.com.cn| Updated :2019-09-24

Zhejiang Xiaoen Electronic Technology Co in Jiangshan, a county-level city in Quzhou, East China's Zhejiang province, has gained recognition in the international market with high-quality products and complete after-sale services, local media reported on Sept 20.

Founded in 2017, Xiaoen is a manufacturer and supplier of professional-level speaker accessories.

Xiaoen's export business accounts for more than two thirds of its total output and 80 percent of its export business comes from the United States.

Influenced by the international trade environment, Xiaoen's orders recently showed apparent changes.

"American clients are more conservative with a decline in numbers and lead time," said Xiao Jianwen, general manager of Xiaoen, adding that the overall situation is still stable.

In the year to date, the sales of Xiaoen totaled 30 million yuan ($4.22 million).

Xiao revealed that the company is targeting an increase in sales for the full year of 30 to 40 percent more than last year.

To achieve that, the company must explore new clients not only in international market, but also in domestic market, Xiao said.

With the help of various exhibitions and existing clients, Xiaoen has attracted numerous European clients and some of them have already placed orders, he added.

In addition to its market expansion, Xiaoen is also in the process of self-upgrading.

At the beginning of this year, welding mechanical arms replaced skilled workers, slashing 20 percent off labor costs and the laser cutting machines and numerical control machine tools helped reduce 10 percent of costs.

Xiao believes that the more downcast a company is, the more it needs to increase its competitiveness by upgrading equipment and other measures.

At present, Xiaoen has started constructing its second phase factory, which will bring about 100 million yuan in sales each year after being put into operation.