Plum blossoms come into bloom at Fushan Park in Quzhou city – located in East China's Zhejiang province. The flowers help create a festive atmosphere in the run-up to the Spring Festival each year. [Photo/WeChat account: quzhoufb]

A cluster of vibrantly colored blooming plum flowers light up Luming Park in Quzhou. [Photo/WeChat account: quzhoufb]

Visitors look out for plum flowers while promenading on the snow in Qilixiang township. [Photo/WeChat account: quzhoufb]