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Quzhou enterprise explores overseas market

chinadaily.com.cn| Updated :2023-04-13

Mobi Garden Outdoor Products Co Ltd, a professional outdoor brand in China, is actively expanding into major outdoor product markets such as the United States, Japan, and South Korea.

The company's export business department is located in Quzhou, East China's Zhejiang province, with six manufacturing bases at home and abroad.

Its customers are mainly famous outdoor sports and outdoor chain groups in Europe and the Southern hemisphere, such as Decathlon of France, Sam's Club of the US and BCF of Australia.

Mobi Garden has faced export difficulties this year due to factors such as rising transportation costs and declining consumer purchasing power.

To address this issue, Mobi Garden has been actively responding by closely monitoring changes in demand as an original equipment manufacturer (OEM) company and expanding its market share.

In addition, the company has been accelerating its digital transformation in production management and increasing investment in new product development such as inflatable tents.

Mobi Garden specializes in designing, developing, manufacturing and selling outdoor products. The company was listed on the Shanghai Stock Exchange in 2017.

In 2021, its sales revenue was 923 million ($134 million), a year-on-year increase of 43.64 percent, while its brand business revenue was 306 million, a year-on-year increase of 90 percent.

According to a company representative, outdoor products are not essential goods but demand has grown rapidly in recent years due to consumers' diversified and health-focused lifestyle trends.

Next, the company will focus on improving production organization and management operations to improve efficiency and reduce costs while pursuing both domestic and foreign sales opportunities, helping Quzhou-made products reach broader markets.