Located in western Zhejiang Province in the upper reaches of the Qiantang River, Quzhou has long been known as a thoroughfare between four provinces: Zhejiang, Fujian, Jiangxi and Anhui.

Covering an area of 8,844 square kilometers, Quzhou is home to one county-level city (Jiangshan), two districts (Kecheng and Qujiang), and three counties (Longyou, Kaihua and Changshan), with a total population of 2.58 million.

Quzhou city is widely said to be taking great pride in its popular identity and brand as the "Home of Southern Confucianism · A Model City of Virtue".