The city of Quzhou in East China's Zhejiang province launched its 2025 "Fun Countryside" series on May 28 — a cultural brand initiative featuring six themed events and a raft of rural festivals running from May to November.

Each district and county in Quzhou will host its own themed event, promoting rural tourism across the city.

A splendid view of Kecheng district in Quzhou. [Photo/Tide News]

The first event "Fun Kecheng: Run in Ancient City" will take place over the Dragon Boat Festival holiday in Kecheng district. Participants will enjoy a 3.5-kilometer family-friendly run along its scenic routes. Families can enjoy fun challenges, collect interesting medals, and receive nifty gifts on completing the run.

The "Fun Qujiang: Compete for Village Champion" event features jump rope contests, tug-of-war, and dance competitions in Qujiang district, inviting all visitors to join locals in enjoying fun sports together.

The "Fun Longyou: Race on the Water" event offers thrilling dragon boat races and intangible cultural heritage performances in Longyou county.

Meanwhile, the "Fun Jiangshan: Sing Folk Songs" event invites visitors and locals to a rural music festival in Jiangshan, a county-level city in Quzhou.

The "Fun Changshan: Savor Spicy Delights" event is a culinary contest celebrating local flavors in Changshan county.

If that's not enough, the "Fun Kaihua: Savor Stir-fried River Snails" event includes a culinary challenge and various cultural events in Kaihua county.