A wide view of the main hall of the tourist center. [Photo/Tide News]

Quzhou city in East China's Zhejiang province has unveiled the new Tourist Center of Quzhou Ancient City Cultural Tourist Area, offering visitors a blend of modern amenities and cultural immersion.

The facility aims to enhance the visitor experience with services like rest areas, storage, and information assistance, while providing a deeper connection to the unique charm of Quzhou's ancient culture.

Located in the sunken plaza of the Quzhou Cultural Art Center's Building E, the center spans 7,093 square meters. It can accommodate up to 2,500 visitors, offering services such as travel information and ticket purchases.

A visitor experiences an AI change of dress in the tourist center. [Photo/Tide News]

Quzhou is known as the "Home of Southern Confucianism", and the center's design draws inspiration from the local culture of Southern Confucianism. It combines li or courtesy — one of the five virtues in Confucianism — with modern urban spirit, reflecting Quzhou's warm hospitality.

Visitors can explore 18 facilities, including a cultural shop, smart bank, self-service rental and storage, postal services, a medical room, cafe, and a baby care room.

A standout feature is the 3D crystal chandelier in the main hall, inspired by the Dacheng Hall of the Family Temple of Confucius in Quzhou.