To achieve maximum marketing outcomes, Yiwu authorities established the "Hundreds of Counties, Thousands of Commodities" Exhibition and Sales Center at the end of 2020. The center measures 6,100 square meters in floor space and received 30 million yuan in investment. It houses dedicated exhibition halls for various regions, featuring their separate environment, culture, and economy. It also runs e-commerce livestreaming events and online shops.

As the center's reputation grows, more and more manufacturers from underdeveloped regions are taking the initiative to seek cooperation with Yiwu to promote their agricultural products.

A Yiwu government official told reporters that the center's annual sales revenue is expected to surpass 100 million this year and in the coming years it is set to help even more farmers in underdeveloped counties in Xinjiang, Gansu, and Sichuan.

Two models promote agricultural products from Yunnan province at an e-commerce livestreaming event at the "Hundreds of Counties with Thousands of Commodities" Exhibition and Sales Center in Yiwu, Zhejiang province. [Photo/zj.zjol.com.cn]