Yiwu, the world's capital of small commodities located in East China's Zhejiang province, held an event of brand promotion in Hangzhou, the provincial capital, on Nov 26 at the Great Hall of the People in Zhejiang.

At the event, the business promotion policy of the World Overseas Chinese Entrepreneur Center was announced, aiming to comprehensively promote "Brand Goes Global" of Yiwu as China's small commodity city.

The plan systematically and comprehensively takes into account Yiwu's market, merchants, commodities, and supply chain services "going global" through brand planning, image design, model output, and operation and management.

At the promotion event, several well-known enterprises signed contracts with the Yiwu Pilot Free Trade Zone, Yiwu Small Commodity City Overseas Investment and Development Co, and Yiwu China Small Commodity City Big Data Co. The signed projects include major construction projects such as the MU (1931) Limited Comprehensive Cross-Border Trade Center, the Amanda International Trade Headquarters, and Golden Brick Tower, as well as platform projects such as the Yiwu Selection Showroom (Sao Paulo, Brazil), the FBC Overseas Warehouse", and the concept of Chinagoods Overseas Sites.

The event was meant to attract investment and promote the internationalization of Yiwu commodities. It also explored new models for overseas development, enhancing Yiwu's global influence and competitiveness in the process.