An exhibitor introduces her products to foreign customers at the brand exhibition. [Photo/ywcity.cn]

A three-day brand exhibition for overseas customers was held at the Yiwu International Trade Market on Dec 10.

Aiming to promote brands to overseas customers, more than 80 enterprises participated in the event with 100 booths, displaying high-quality brands from nine major industries such as hardware, small appliances and rain gear.

Sulaiman, a customer from Algeria, came with a shopping list. He mainly bought bathroom products from his old supplier Liu Junming, chairman of Zhejiang Yilingnuo Technology Co Ltd. They reached a deal worth $1 million.

Liu Junming’s brand FIRMER has registered trademarks in more than 120 countries and exported products to 175 countries and regions. He is one of the many market brands that have gone overseas with the support of the Yiwu International Trade Market.

Zhu Xiaojing, the boss of Huafeng Buludi Electric, brought more than 40 products, mainly electric massagers, to the exhibition. She attracted many foreign customers with her innovative products and obtained contact information from many customers.

Zhang Jiayuan, the owner of Xingbao Umbrella, introduced her colorful umbrellas to customers from all over the world in fluent English. She has registered the RST trademark in more than 100 countries and applies for more than 100 graphic patents every year.