A Russian merchant purchase camping gear at the Yiwu International Trade Market. [Photo/ywcity.cn]

The outdoor products section of the Yiwu International Trade Market recently witnessed a bustling scene with a diverse mix of domestic and overseas buyers drawn to its vast array of outdoor gear. 

Zhu Yuelai, an operator of Yiwu Wenxuan Outdoor Products Co Ltd, experienced a prosperous start to the new year. He expressed that foreign merchants have been eager to ship products before the Spring Festival to gain an edge over the competition. He also added that the demand for outdoor products has increased as many countries entered the spring and summer seasons.

Zhu's store features innovative products designed to cater to the needs of international customers. Notably, the latest offerings include two new tent models designed for easy setup and versatile use in various outdoor settings. These innovations, coupled with a focus on quality and functionality, have garnered significant attention from both domestic and international buyers.

Wang Wanmei, another operator of outdoor products, reported robust business both offline and online. She revealed that her orders are scheduled through June, with a month-on-month increase exceeding 50 percent in January.