Lishui Shangeng, a regional public agricultural product brand created by the local government authorities in Lishui city, East China's Zhejiang province, is on the rise.

It recently achieved first place in the regional agricultural image brand (prefecture-level city) of the 2020 China Regional Agricultural Brand Influence Ranking, local media reported.

The result was released at the China Regional Agricultural Brand Development Forum in Beijing on Dec 20.

It was the third time in a row that Lishui Shangeng achieved the honor. Officials said the city created the brand to open up markets for its local and distinctive agricultural products.

Under the influence of Lishui Shangeng, Lishui's high-quality agricultural products are showing strong market value and the city has entered the fast lane of ecological agricultural brand development.

With its five-year development, Lishui Shangeng has become the first prefecture-level agricultural regional public brand covering the whole area, the whole category and the whole industrial chain in China.

Having been held for three conclusive years, the China Regional Agricultural Brand Development Forum is one of the top events for the development of regional agricultural brands in China.