The first brand image store for Li Shui Spring opens in Lishui in Zhejiang province. [Photo/WeChat account: ls-mnews]

The first brand image store for Li Shui Spring, a high-end mineral water brand from Lishui city in East China's Zhejiang province, opened in its downtown area recently.

Known as "China's first ecological city", Lishui reportedly has compelling green advantages. With its continuous promotion of pilot projects aimed at realizing the value of its natural products, the city has established a number of regional consumer brands – Lishui Shangeng for agricultural products, Lishui Shanju for homestays and Lishui Shanjing for scenic spots.

This year, to make full use of its abundant water resources, Lishui launched the Li Shui Spring mineral water brand in February.

The new brand image store is located at No 108 Shou'erfu Road. The store displays all the Li Shui Spring products, and sets up a special area that showcases its water quality indicators and other prepossessing scientific data.