A New Year goods festival is held at the Lotus Beach Park in Suichang county, Lishui, Zhejiang province. [Photo/Lishui Daily]

Recently, a New Year goods festival took place amid excitement and happiness at the Lotus Beach Park in Suichang county, Lishui, Zhejiang province.

With fantastic lion dances and festively decorated booths, residents gathered to purchase a wide array of New Year goods, welcoming the upcoming new year.

At the booths, the merchants enthusiastically recommended their products, attracting many people to stop and sample. The event not only satisfied attendees' appetites and provided a feast for their eyes, but also allowed them to make important purchases for the upcoming Spring Festival holiday.

The event organizer shared that the merchants were encouraged to carry out sale-promotion activities in various forms to create an exciting and welcoming consumption atmosphere for consumers.

At the festival, in addition to fruits, vegetables, and seafood, the featured agricultural products from several towns in Suichang enjoyed great popularity as well.

"This year, we have prepared products such as matsutake and camellia oil for the festival," said Luo Fei, Party secretary of Wangchuan village, Jinzhu town in Suichang. The event has not only added to the New Year atmosphere in the village but also promoted the sale of agricultural products, increasing villagers' income.