Lishui enterprise innovates wooden toy industry
Zhejiang Hexin Toys Group Co is one of the largest wooden toy manufacturers and suppliers in China, with its headquarters located in Yunhe county, Lishui, Zhejiang province.
Yunhe, known as China's largest wooden toy manufacturing base, is home to over 1,000 wooden toy enterprises. Among them, Zhejiang Hexin Toys Group Co stands out as a leader. Founded in 1973, it has now grown into a comprehensive enterprise integrating the design, production, sale, animation production, and derivative product development of wooden toys.
Hexin Toys boasts two large-scale production bases in Yunhe, with an annual production capacity of nearly 200 million units. Their products include toys for children, teenagers, and adults, as well as wooden household items, and are exported worldwide due to their superior quality. The company also acts as an agent for globally renowned wooden toy brands.
In 2016, with strong support from the local government, Hexin Toys collaborated with Hangzhou Dingge Idea Co to establish Zhejiang Caizhenli Agricultural Technology Co. This marked the beginning of an innovative attempt at integrating the wooden toy industry with agriculture and tourism.
Caizhenli Agricultural Technology has combined local specialty agricultural products with wooden toys, creating a unique Yunhe gift brand. Utilizing internet technology, the company has expanded the market for Yunhe's specialty agricultural products and wooden toys.