Tourists participate in a cultural and tourism activity in Lishui, Zhejiang province, during the National Day and Mid-Autumn Festival holiday. [Photo/Lishui Daily]

According to the Zhejiang Provincial Department of Culture, Radio, Television and Tourism, Lishui received over 1.58 million tourist visits during the eight-day National Day and Mid-Autumn Festival holiday, a year-on-year increase of 12.6 percent, ranking third in Zhejiang province, with comprehensive tourism revenue totaling 1.82 billion yuan ($255.36 million).

A significant highlight was that the number of overnight visits reached 1.1 million, a year-on-year increase of 14.3 percent, securing the second-highest growth rate in the province, with an average length of stay of 3.3 days.

This growth in overnight tourism drove scenic spot revenue to a record high. The city's 24 tourist attractions rated 4A and above received a cumulative 1.77 million visitor arrivals, a year-on-year increase of 21.75 percent, generating tourism revenue of 141 million yuan.

Over 10 high-end hotels experienced full occupancy for multiple days. The combined revenue of 50 key hotels reached 48.98 million yuan, up 13.03 percent year-on-year.

Lishui's "treasure city plan" collaboration with JD Trip distributed nearly 150,000 coupons to consumers, achieving over 300 million topic exposures, 150 million views, and almost 80,000 interactions, significantly boosting the city's profile.

The launch of the "Lishui 520" driving route, which connects landscapes with ancient villages, also attracted numerous road-trip tourists. From Oct 1 to 8, the total traffic flow on Lishui's highways reached 2.05 million vehicle trips, an increase of 14.7 percent year-on-year.

Furthermore, several new cultural and tourism projects, along with the integration of sports and tourism, served as new engines for consumption.