A bird's-eye view of Wenzhou, East China's Zhejiang province. [Photo provided to ezhejiang.gov.cn]
The comprehensive brand influence of Wenzhou in East China's Zhejiang province ranked third among prefecture-level cities in China, according to a list released on May 10 in celebration of the sixth Chinese Brands Day.
Wenzhou had 317 companies named Chinese Brands, three enterprises nominated for the China Quality Award, four win the Zhejiang Provincial Quality Award, and three win the Zhejiang Provincial Quality Management Innovation Award.
Industries such as electrical engineering, footwear, clothing, automobiles and parts, and pumps and valves have been a strong focus of the local government.
For example, Rui'an, a county-level city in Wenzhou, has achieved significant improvement in the scale, quality, and brand building of auto and motorcycle parts by focusing on the integration of industries, intelligent manufacturing, and product upgrading. It has also been awarded the honorary title of China Auto Parts Export Base.
The footwear industry, which has boasted deep roots in Wenzhou for decades, has created an industrial layout with Lucheng district at its core and Yongjia county, Rui'an city and Longwan district offering distinctive characteristics.
Clothing, an important traditional pillar industry in Wenzhou, has attracted number of influential domestic and foreign fashion clothing enterprises in Longwan and Ouhai districts, Yueqing city, and Yongjia and Pingyang counties. Ouhai has also been selected as a provincial industrial upgrading pilot and Yishan town in Cangnan county was named the "Chinese underwear town".
