About 120 kinds of products from 21 farming and animal husbandry enterprises in the Qinghai-Tibet Plateau are sold in Wenzhou. [Photo/66wz.com]
An opening ceremony for 10 demonstration stores for "Quality Products from the Qinghai-Tibet Plateau" and six series of related promotional activities were held in Wenzhou, East China's Zhejiang province, on June 7.
Wenzhou locals can buy about 120 kinds of products, including specialty products, snacks, drinks, and traditional tonics from 21 farming and animal husbandry enterprises in the Qinghai-Tibet Plateau not only on online platforms such as WeChat mini-programs and Douyin, but also at physical stores with the "Quality Products from the Qinghai-Tibet Plateau" brand.
"Quality Products from the Qinghai-Tibet Plateau" ("青藏优品" in Chinese) is an online store specially developed by Zhejiang Aiding Ge'ermu (Wenzhou) Working Group for the Zhejiang market.
The store mainly sells high-quality agricultural and livestock products developed in Ge'ermu, Qinghai province, while showcasing the planting and breeding industry in plateau areas, the unique environment and folk culture of the Qinghai-Tibet Plateau.
"Quality Products from the Qinghai-Tibet Plateau" now has more than 2,000 online distributors and four online flagship stores and self-operated stores. The brand also signed on to build its general warehouse and distribution center of Zhejiang province with Wenzhou Ounonghui E-Commerce Co during the ceremony.
In 2021,Wenzhou's total retail sales of consumer goods were valued at 380.77 billion yuan ($56.95 billion), ranking third in the province and showing strong potential as a regional consumption center.
