Home> Media Center>Updates

Handmade rice noodles: Fortune code of Yueqing villagers

ALMS
ezhejiang.gov.cn|Updated: October 28, 2022

In addition to learning from her grandmother and mother, Liu visited many local experts and formed a team of professionals. She has also taken advantage of quality local produce and worked out a variety of new flavors to better cater to young people.

"The first time I attended the Double Eleven online shopping festival, I sold as much as the village sells in an entire year," Liu said.

From a homegrown workshop to an industrial giant, Liu has gradually expanded her business, formulated a series of production standards and carried out regular quality checks.

Moreover, she has benefited 185 households of crop planters, 91 households of vegetable growers, and 35 households of poultry raisers, with their per capita disposable income rising by 10,000 yuan ($1,378). She has also encouraged villagers with disabilities to take part in e-commerce livestreaming and to make a living on their own.

Moving forward, Liu said she is eyeing the online market by promoting her products on more platforms and striving to generate annual sales revenue of over 100 million yuan.

< 1 2

Back to the top