The booth of Andeli at an overseas exhibition. [Photo provided to ezhejiang.gov.cn]
After the provincial meeting in early February, the term "sweet potato economy", which refers to a down-to-earth and resilient spirit, has become a buzzword for promoting economic growth.
How can Yueqing, as the birthplace of the private economy in Wenzhou, leverage its advantages, cultivate a strong "sweet potato economy," and integrate it into the new development landscape?
At the Andeli Group in Yueqing Economic Development Zone, the staff of the International Business Center are busy preparing product manuals and contacting potential customers for the Canton Fair in April.
As an enterprise that has been deeply rooted in the electrical industry for over 30 years, Andeli was one of the earliest adopters of the "sweet potato theory" and rapidly expanded its overseas market.
As early as in 2000, Andeli began to establish domestic and foreign marketing networks, setting up six overseas companies in Dubai, Russia, and Brazil, and opening up seven storage and delivery centers in the Americas, the Middle East, and Europe.
Today, the company's "vines" have spread to more than 130 countries and regions across the world, with revenue increasing more than 20-fold in the last 20 years.
There are many outstanding manufacturers in Yueqing that have developed with the "sweet potato economy," such as Delixi, which has built five electrical industry bases nationwide and continuously promoted intelligent transformation, adapting to changing market demands and breaking into the international market.
Yueqing has attracted 395 headquarters companies such as JD Cloud and Zhicun Lithium, with annual sales of more than 88.8 billion yuan ($12.9 billion) and accumulated tax revenue of 1.35 billion yuan.
