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Wenzhou's theatrical posters go viral overseas

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ezhejiang.gov.cn|Updated: August 3, 2023

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The posters. [Photo/WeChat account: wenzhoufabu]

Wenzhou operas have become an online sensation recently owing to their theatrical allure.

Excerpts from classic operas such as The Tale of the White Rabbit, The Peony Pavilion, and The Legend of the White Snake have been translated into English and paired with stunning posters, unexpectedly gaining popularity overseas.

The first batch of opera posters comprises four pieces, featuring selected lines from renowned dramatic works. The posters were shared through overseas social media accounts on Twitter, quickly capturing the hearts of international audiences. As of now, the posters have been viewed and liked over 300,000 times.

The initiative was part of Wenzhou's efforts to promote its Southern Opera (Nanxi) on the global stage this year. By creating works centered around traditional Chinese opera, the city aims to bring its unique cultural heritage beyond its borders and make a lasting impact on the international stage.

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The posters. [Photo/WeChat account: wenzhoufabu]

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