Will Commune from Wenzhou, Zhejiang province, as the sole Chinese bookstore at the Frankfurt Book Fair in Germany, which started on October 18 local time, showcased the charm of China's rich culture and Wenzhou's local heritage to a global audience.
Will Commune, a private bookstore brand that originated in Wenzhou and has expanded nationwide with 16 stores, has earned accolades such as National Annual Bookstore Brand and Most Beautiful Bookstore in Zhejiang.
During the five-day book fair, Will Commune is focused on promoting Wenzhou's local culture and has set up a special section for the Wenzhou Dialect Dictionary. The Wenzhou dialect reflects the way of life of the local people and serves as a cultural bridge connecting Wenzhou natives worldwide.
In addition, Will Commune's booth features a section dedicated to works by Wenzhou-born authors, encompassing both outstanding traditional Chinese culture and contemporary top-tier Chinese internet literature. The booth also showcases intangible cultural heritage pieces such as embroidery, Ou embroidery, and Ou sculpture.
Zhang Xiao, the founder of Will Commune, said that he hopes to introduce Wenzhou's local culture and the allure of Chinese language reading to a broader international readership through the fair. "We aspire to use this opportunity to establish connections with publishers and cultural institutions worldwide, helping more exceptional Chinese works reach a global audience."
Founded in 1949, the Frankfurt Book Fair is the world's largest publishing industry event, having been held 75 times to date, earning the title of the "World Cultural Trendsetter". This year's fair featured over 4,200 exhibitors from 94 countries and regions, which presented their latest books and publications.
The booth of Will Commune at the Frankfurt Book Fair. [Photo/news.66wz.com]
