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Wenzhou Ouhai's overseas eyewear orders surge

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ezhejiang.gov.cn|Updated: February 29, 2024

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Wenzhou enterprise takes part in an eyewear exhibition overseas. [Photo/tidenews.com.cn]

Wenzhou Yuanhua Enterprise Co Ltd, located in Ouhai district, has commenced the new year with a flourish, dispatching its first batch of eyewear orders to various global destinations, including Italy, Australia and Japan.

Chen Qiongqiong, a company representative, revealed that over 400 employees are fervently working to ensure a prosperous start to the year.

Ouhai, a prominent eyewear production hub, hosts over 600 related businesses, exporting over 80 percent of their products worldwide. This year, the district witnessed a surge in foreign trade orders, prompting an early start to production right after the lunar new year.

In a strategic move, Wenzhou encouraged local enterprises to secure international orders. Yuanhua Enterprise, alongside 120 other local firms, attended the Milan MIDO International Optics and Eyewear Exhibition in February, securing nearly $200 million in intended orders, with Yuanhua capturing $1 million.

To meet demand, Yuanhua meticulously planned for the return of its workforce, offering incentives and subsidies. The company's automated production lines, like those at Wenzhou Langsheng Optical Co Ltd, are a testament to the industry's shift towards intelligent manufacturing, boosting efficiency and attracting more orders.

Ouhai's commitment to the eyewear industry is evident in its creation of specialized platforms and support policies, fostering high-quality development. Since 2019, it has allocated 30 million yuan ($4.16 million) in policy funds annually to encourage eyewear enterprises to participate in exhibitions. Last year, the district's eyewear export volume reached 5.2 billion yuan.

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