More than 80 coffee brands from across China participated in the "Zhoushan Rural Coffee Life Week", which opened on July 12 in Zhanmao subdistrict, Luxiaxu village, Zhoushan, East China's Zhejiang province.

The Zhoushan Rural Coffee Life Week is crowded with visitors. [Photo provided by Zhanmao subdistrict]

The event infused the region's summer economy with fresh energy, combining specialty brews and rural charm. Nearly 100 coffee stalls showed both emerging local labels and top brands from Beijing, Shanghai, Guangzhou, and Shenzhen. 

A standout item was offered by Beijing's One Quarter Coffee, which introduced a Zhoushan-exclusive drink made with perfume lemon and espresso. "We didn't expect such a strong coffee culture here. Sales could hit 400 cups today," said Zhang Yan, the brand owner.

Shanghai's Paozi Coffee also attracted large crowds. Founder Shao Tingting, a native of Zhoushan, was thrilled by the turnout and hinted at plans to open a branch in her hometown. "This is my first time bringing my brand back to Zhoushan. The response exceeded expectations," she said.

Baristas compete for the 2025 National Coffee Brewing Championship in Zhoushan. [Photo provided by Zhanmao subdistrict]

The event also featured the "2025 National Coffee Brewing Championship" and Zhoushan's first rural signature coffee contest. Baristas used local ingredients to craft unique drinks, showcasing both creativity and skill.

Baristas participate in the first rural signature coffee contest held in Zhoushan. [Photo provided by Zhanmao subdistrict]

The coffee market drew over 10,000 tourism trips, boosting nearby food and lodging bookings by more than 40 percent.