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China's soft power spreads to the World Cupplay

China's soft power spreads to the World Cup

The Chinese men's national team didn't qualify for the 2026 World Cup, but Chinese tech, merchandise, ads, fans, and even referees all made it to the tournament. Lenovo is powering the VAR system with AI. Yiwu factories manufactured 70 percent of the merchandise. Three Chinese referees are on the pitch. China's soft power showed up anyway.

June 11, 2026

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Zhejiang province is one of China's most economically developed provinces and is located on the country's eastern coast.

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