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Zhejiang highlights 15 culture IPs

ezhejiang.gov.cn| Updated: January 27, 2021 L M S


A stage scene for The Romance Of The Song Dynasty. [Photo/WeChat account:zjfabu]

The Zhejiang Provincial Department of Culture and Tourism recently released a list of the first group of exemplary intellectual properties (IP) in the province's culture and tourism sector as part of efforts to enhance the integrated development of culture and tourism.

On the list were 15 IPs, namely "Liangzhu Culture", "Red Boat on Nanhu Lake", "Tanghe River Nighttime Show", "The Romance Of The Song Dynasty", "Quiet City of Ninghai", "Grandpa Confucius", "Jinyun Baked Roll", "Cloudy Blue", "Maritime Ancient City", "Taihu Lake Longemont Paradise", "Hengdian World Studios", "Follow Chinese Textbook to Tour Shaoxing", "Hehe Tiantai", "Nanxun Ancient Town", and "Shenxianju".

"Liangzhu Culture" is an archaeological concept which refers to the unique cultural relics dating back to between 5300 and 4300 years ago that are now scattered around the Taihu Lake. It represents a primitive state featuring an economy centered on rice-planting, a differentiated society, and a unified belief system. The archaeological Ruins of Liangzhu City was discovered in the provincial capital of Hangzhou in 1936 and was inscribed as a UNESCO World Heritage Site in July 2019.

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