A national short video contest entitled "Seeing Beautiful China" is launched in Beijing, capital of China, on May 19. [Photo/WeChat account:huzhoufabu]

A national short video contest entitled "Seeing Beautiful China" was launched in Beijing, capital of China, on May 19, according to local media reports.

The contest revolves around themes of building a moderately prosperous society in all respects and celebrating the 100th anniversary of the founding of the Communist Party of China (CPC).

Media outlets, colleges, and individuals from across the nation are encouraged to submit short clips depicting "beautiful China".

Approved by the Publicity Department of the CPC Central Committee, the event is sponsored by China Media Group, the National (Hangzhou) Short Video Base, the CPC Huzhou Municipal Committee, and the Communication University of China.

Ma Xiaohui, Party chief of Huzhou, said at the video contest's launch ceremony that Huzhou is the birthplace of the concept that states "lucid waters and lush mountains are invaluable assets" and the nationwide "Beautiful Village" campaign.

The city, he added, has been actively promoting awareness of the city brand of "See Beautiful China in Huzhou" and strives to be a modern lakeside garden city, a model city in Zhejiang's "Important Window" campaign to showcase the advantages of socialism with Chinese characteristics and a pioneer in achieving socialist modernization and common prosperity.

He also invited guests attending the ceremony to visit Huzhou and experience the city's charm through on-site trips.

Ma Xiaohui, Party chief of Huzhou, addresses attendees at the launch ceremony of the national short video contest entitled "Seeing Beautiful China" in Beijing, capital city of China, on May 19. [Photo/WeChat account: huzhoufabu]