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Taizhou Embroidery: An integration of East and West, past and present

By Zuo Mingyao| CGTN| Updated: July 8, 2021 L M S

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Lin Xia's work "Web World." [Photo/accweb.cn]

Lin's work "Web World" won the gold award of "Bai Hua" Grand Award for Chinese Arts and Crafts, one of the highest awards in the field in China. In this piece of art, Lin moved away from the conventional patterns of flowers, birds, fish and insects. Her insights into life and art were demonstrated through dense bone pinholes and the entanglement of the cobweb embroidery, capturing the ubiquity of cobwebs. The spider faces difficulties by connecting to the outside world instead of hiding away. This has inspired Lin to reflect on life and the development of Tai Xiu.

Over the past two decades, Lin and her team have brought Tai Xiu to a bigger world. Nowadays, TAISILK has more than 150 brick-and-mortar stores across the country and is available on e-commerce platforms such as Taobao, Xiaohongshu (Chinese lifestyle-sharing platform), and Douyin, the Chinese version of TikTok.

The team is still thinking about the future of Tai Xiu. Last year, the company introduced a new brand called "Tingtang," targeting a younger consumer group. To better understand their tastes, values and discourse, fresh blood was introduced into the company, with Han being one of them.

Han said she is determined to contribute to continuing innovation in Tai Xiu.

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