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Textile fabric designer finds great success

chinadaily.com.cn| Updated: March 9, 2021 L M S

"We have drawn nearly 200,000 drafts since the company's establishment in 2012, and more than hundreds of original printed fabrics are introduced to the market every year," said Su Xing, chief designer of Haozhi Huaju Textile Design Co in Keqiao district, Shaoxing.

As a professional textile fabric designer, Su founded Haozhi Huaju in 2012. The company serves brand clothing enterprises and fabric vendors, with 17 fabric designers and three clothing designers.

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Su Xing, a textile fabric and clothing designer in Shaoxing. [Photo/zjol.com.cn]

In 2017, Su was invited to the Great Hall of the People in Beijing to attend the ceremony of the 13th Dragon Design Foundation Award, which is known as the Oscars in China's design industry. She won the Nomination Award for the Top 10 Prominent Youths.

Haozhi Huaju has its own digital printing machines and sample rooms, which can comprehensively protect the copyright of original printed fabrics.

Last year, due to the impact of the COVID-19 pandemic, Su began to promote products on the popular Chinese short video platform Douyin.

The current online sales volume is about 500 pieces per day, with monthly sales exceeding 2 million yuan ($309,049), according to Su.