The 2nd World Industrial Design Conference (WIDC) is scheduled to take place at the Town of Designers at Liangzhu, a town in Hangzhou, capital of Zhejiang province, from April 21 to 22.

Approximately 500 professionals from over 30 countries and regions are expected to attend the event.

Themed on design and ecology, this year's conference will focus on the building of a sustainable ecology and a healthy industrial system with the power of design.

During the event, the conference attendees will jointly initiate a program, which aims to promote targeted poverty alleviation by virtue of design and make up for the deficiency of innovative ideas in the world, according to Ying Fangtian, the vice-president and secretary-general of China Industrial Design Association.

Meanwhile, the TIA Design Award Ceremony, an international design award issued by the organizing committee of the World Industrial Design Conference will be held on the sideline. A design week, with a display of over 200 exhibits and 14 forums, will also be organized. The exhibition will open free to the public from April 23 to May 15.

Town of Designers in Liangzhu has become the permanent site of WIDC since its first edition in December 2016. It is a creative industrial park developed by the government to form an industrial cluster for industrial design and to foster new concepts, mechanisms, and innovation in the industry.

By the end of 2017, the park had received a total investment of 4.22 billion yuan ($670 million), and introduced 352 design projects and more than 2,200 talents.