In the past 70 years, Taizhou, East China's Zhejiang province has seen a great improvement in people's livelihoods.

In 1978, the per capita disposable income of urban residents in Taizhou stood at 311 yuan ($17.7) while the figure for their rural counterparts was 120 yuan.

In the first half of 2019, Taizhou urban residents' per capita disposable income increased to 32,778 yuan, while the number for its rural residents surged to 16,588 yuan.

The city's consumption structure has been upgraded, with spending on education, entertainment, housing and tourism on a continuous upward slope.

Per capita consumption of culture and entertainment in Taizhou was almost non-existent when modern China was founded in 1949, but had surged to 1,107 yuan by 2018, official data shows.

From January to June, Taizhou received roughly 54 million visitors from home and abroad, generating 59.4 billion yuan in revenue, representing increases of 8.1 percent and 9.8 percent respectively.

The sales of commodities online in the city reached 67.58 billion yuan from January to July, a yearly uptick of 19 percent.

Over the period, online consumption by local residents stood at 39.72 billion yuan, up 16.2 percent year-on-year.

Taizhou, East China's Zhejiang province has seen a great improvement in people's livelihoods in the past 70 years. [Photo/taizhou.com.cn]