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Jinyun Shaobing industry expands beyond boundaries

chinadaily.com.cn| Updated: February 24, 2022 L M S


A batch of Jinyun Shaobing rests around the entrance of a tandoori style oven filled with burning charcoal. [Photo/jynews.zjol.com.cn]

The output value of the Jinyun Shaobing, or flatbread, industry reached 2.7 billion yuan ($426.88 million) in 2021, a year-on-year increase of 12.5 percent.

Shaobing is a kind of thin and crispy snack, usually stuffed with vegetables and minced meat. Lishui city's Jinyun county in East China's Zhejiang province has a long history of making shaobing, which has become popular all over the world.

Last year, the skill of making Jinyun Shaobing was included in the national intangible cultural heritage list.

The "Jinyun Shaobing" brand was established in China in 2014. By the end of 2021, 661 Jinyun Shaobing demonstration sites and some 8,000 stores had opened in more than 16 countries and regions.

At the same time, the Jinyun dried vegetable, local pig, local wheat and other industries derived from the Jinyun Shaobing industry have provided effective new channels for farmers to increase their income.