Zhejiang issues measures to protect GIs
Authorities in East China's Zhejiang province have released a raft of measures to promote the reform of geographical indications (GIs).
According to statistics, Zhejiang presently has 548 GIs, the most out of all provinces in the country. The number of market entities using GIs hit over 1,800 in Zhejiang, with the annual output value exceeding 50 billion yuan ($7.41 billion).
According to incomplete statistics, the output value of the tourism and other industries brought by GIs has reached about 12 billion yuan. The province is striving to achieve an average annual income increase of 5,000 yuan for farmers through the GI industry.
The digital application system of GIs has been put into operation, and 400 enterprises have used GIs to date. There are three national-level GI protection demonstration zones in the province. In terms of international mutual recognition, Zhejiang has 17 GIs that receive mutual recognition and mutual protection between China and the European Union.
A GI is a sign that a product has a specific geographical origin and possesses qualities or a reputation due to that origin. A GI is also seen as a quality guarantee that imbues products with more added value, and is thus an important part of promoting rural revitalization and common prosperity.