[Photo provided by Zhejiang Provincial Department of Commerce]

The 2024 Zhejiang Service Trade (Italy) International Book Fair, hosted by the Zhejiang Provincial Department of Commerce, concluded at the Lingotto Fiere, the main exhibition center in Turin, Italy on May 13. It was held in conjunction with the Turin International Book Fair and lasted for five days.

During the event, 10 outstanding cultural enterprises from Zhejiang showcased their products and conducted on-site promotions. There were areas for book publishing, book copyright trading, digital copyright trade, copyright services, and cultural and creative design. The Zhejiang exhibition area attracted nearly 80,000 visitors in total.

Since 2019, Zhejiang has participated in the Turin International Book Fair multiple times, being the only province-level delegation from China to do so.

In recent years, Zhejiang's cultural trade has been booming, with the total import and export value of cultural services reaching $2.147 billion in 2023.