A Haiyan company booth. [Photo/WeChat account: zhongguohaioyan]

Organized by the Haiyan bureau of commerce, 14 integrated home furnishing companies from Haiyan participated in the Interior Decoration, Home, and Hotel Exhibition in Saudi Arabia. Haiyan enterprises engaged with over 780 visitors and secured potential deals worth around $5 million.

Held in Riyadh, the exhibition is the most influential interior design event in the Middle East and the largest home and hotel exhibition in Saudi Arabia. It showcased a wide range of residential and hotel decorations, providing a platform for exhibitors to connect with international buyers.

The companies' high-quality smart home products attracted significant attention from Middle Eastern buyers. Fsilon Home Building Materials Co Ltd showcased nearly 100 products and engaged with over 100 overseas clients, with some planning to visit Haiyan for further cooperation.

Zhejiang Insoul Household Co Ltd also participated, showcasing branded wall panels and self-developed linear light sources. They collected information from hundreds of clients and are currently negotiating hotel projects.

The Saudi exhibition is a key project for 2024, with exhibitors eligible for a 70-percent subsidy on booth fees. The Haiyan delegation conducted on-site research to better understand the demand for building materials in the Saudi market, laying a solid foundation for future market expansion.