The new KFC restaurant features Jinhua's attractive cultural and tourism elements. [Photo/Tide News]

A KFC restaurant featuring Jinhua's attractive cultural and tourism elements opened on Dec 27 at Jinhua Center, a commercial complex in Jinhua, East China's Zhejiang province.

This innovative establishment aims to highlight the city's unique cultural tourism appeal in a youthful and accessible way.

A prominent feature at the entrance is the "Enjoy Jinhua's 100 Scenic Spots in KFC" art wall, which attracts young visitors with photographs of landmarks such as Shuanglong Cave, Bayong Tower, and Zhuge village. These images were selected from submissions to the "Discover 100 Scenic Spots in Jinhua" photography-themed event.

The restaurant features an exhibition area that displays cultural and creative products. [Photo/Tide News]

The restaurant also features a cultural and creative products exhibition area, showcasing products infused with unique local cultural elements, such as the Panda Pig dolls.

Customers purchasing the "Popular Star Combo (four-piece set)" receive a limited-edition Jinhua scenic card, with 1,000 cards available in 10 random designs. These cards, which also feature submissions from the photography-themed event, offer both collectible and promotional value.

A representative from Zhejiang KFC Company said that, with over 100 outlets in Jinhua, the themed restaurant represented a significant effort to integrate local culture and would continuously update its thematic experiences to blend traditional cultural elements.