The official logo for China Intangible Cultural Heritage. [Photo/Tide News]

Zhejiang has released the country's first standard regulating the use of names and signage related to intangible cultural heritage, setting clear rules for how such identifiers should be applied across different scenarios.

The group standard, titled Specification for the Use of Intangible Cultural Heritage Names, Signs, and Plates (T/ZWLB 1004-2025), was on Dec 26 issued under the coordination of the Intangible Cultural Heritage Division of the Zhejiang Provincial Department of Culture, Radio, Television, and Tourism, together with multiple participating institutions.

The standard covers sections including scope, terms and definitions, general principles, name usage, logo usage, signage usage, case review and handling, and appendices.

Under the section on name usage, the standard clarifies permitted formats and requirements for using intangible cultural heritage names, specifies prohibited practices, and bans the unauthorized use of protected or exclusive heritage-related titles. The logo usage section defines standard designs, colors and download channels for official intangible cultural heritage logos, and outlines correct and prohibited uses in different settings.

The signage usage section provides guidance on the application of signs and plates related to intangible cultural heritage, aiming to ensure consistency, accuracy and authority in public presentation.

According to the issuing authorities, the standard is intended to address long-standing issues such as irregular naming, misuse of logos and inconsistent signage, while strengthening protection and standardized management of intangible cultural heritage.

The standard will come into effect on Dec 31, 2025.