Buyers inspect products at a bustling Christmas decoration shop in the Yiwu International Trade Market on April 9. [Photo/IC]

East China's Zhejiang province is launching a two-pronged initiative to support its exporters, opening domestic retail channels while expanding international market access through digital platforms.

At home, retail giants and e-commerce players are offering fast-track listings, targeted traffic, and subsidies to help foreign trade companies shift into domestic sales.

Easy Joy, the convenience store chain under Sinopec, is leading the charge with its "Rapid Market Entry" initiative, offering lightning-fast onboarding for qualified export-grade products across its 1,800 stores serving over one million daily customers.

Chinese e-commerce giant JD has also stepped in with a commitment to purchase export-to-domestic goods. Just one day after announcing the plan, JD gathered over 1,500 product requests from foreign trade firms, with priority given to apparel, electronics, and health products. A dedicated "Export Quality" zone has already gone live on its platform.

Abroad, the Department of Commerce of Zhejiang Province has teamed up with more than 20 global cross-border platforms — including AliExpress, Lazada, Shopee, Rakuten, and Daraz — to launch a campaign aimed at broadening international reach for Zhejiang-made goods.

The effort spans over 40 industrial clusters across the province, from Shaoxing textiles and Jinhua hardware to Ningbo appliances and Wenzhou footwear.

To sweeten the deal for sellers, platforms are offering lower commissions, faster setup, and perks like free shipping and hassle-free returns. Some, like Voghion, are even waiving annual fees and connecting Zhejiang brands with European influencers for promotion at no cost.