The Taizhou leg of the 2025 Zhejiang Provincial City Basketball League, or ZheBA, opened in Linhai, a county-level city of Taizhou, Zhejiang province, on July 15.

The dragon dances are performed at the opening ceremony of the Taizhou leg of the 2025 Zhejiang Provincial City Basketball League. [Photo/Tide News]

The opening ceremony featured drumming performances and traditional dragon dances, energizing the crowd as 10 teams from across Taizhou poured onto the court, chanting their team slogans.

The fans of the Xianju team cheer and support their team. [Photo/Tide News]

To welcome the league, Taizhou has organized a range of activities. Beyond the court, the city has launched the "Taizhou Hao Pin Market" around the venue to show off local goods that blend sports with regional culture and commerce.

A visitor participates in an activity at the "Taizhou Hao Pin Market". [Photo/Tide News]

In addition, a special "Watch ZheBA, Tour Taizhou" campaign has been introduced to connect the league with local tourism, aiming to boost both fan engagement and the city's sports-driven economy.